The web has become the second home for a lot of people. Online Identity and presence helps customers find the organization online.
This increases the reach of the brand and hence its reputation.
Social interactions helps in talking to customers and understanding what they want.
This results in better customer experience and builds an emotional relation.
Promotion helps keep the reach and reputation of any oraganization vibrant.
It opens new possibilities for the organization by better rech, reputation and recall.